Blockbuster FINALLY Realizes 99-Cent Rentals
It only took the company going bankrupt, almost disappearing, and getting bought out by Dish, to FINALLY wake up and smell the coffee that people will not pay $5 to rent the same movie they can rent for $1 ANYWHERE ELSE! Kudos to the Dish management for making this happen quickly, it may very well save what's left of the B&M stores. Is it too little too late though?
Blockbuster LLC, which is owned by Dish Network Corp., May 27 said it is cutting the single-day rental price on most movie titles to 99 cents – the same fee charged by kiosks.
Beginning today at 1,700 Blockbuster locations, consumers can rent select new releases for $2.99 ($1.99 for other new releases) on street date for the first night and 99 cents per day thereafter.
Blockbuster typically charged $3.99 to $4.99 for new releases (on street date) for five-day rental periods. The new pricing is designed to encourage single-day rentals, which of course improves in-store title availability.