New Apple TV
I'll update with the official specs when Apple updates their site but the new Apple TV was demonstrated today at the Apple Fall Event.
It is basically small, silent, "attractive" and cheap. It will be released in 4 weeks for $99. It can stream from iTunes and Netflix and play content from your network as well.
No Blu-ray support so out of the question for me but at $99 it is very difficult to compete against for those without an existing HTPC network or watch Live TV using a STB.
Apple TV has been redesigned to be small in size but big on entertainment. Rent from the largest selection of HD movies — many available the same day they come out on DVD. Watch Netflix titles instantly. Rent TV shows, commercial free in HD. And stream photos and music from your computer to your widescreen TV. Best of all, Apple TV is just $99.