My Damn Channel coming to a browser near you

Jul 31 2007

It will be interesting to see whether other, smaller start-up channels will take this approach rather than go traditional cable. With the demand for a la carte cable pricing increasing (and cable's argument that without bundling, smaller channels won't survive), this might be a viable alternative.

USA TodayWhen it debuts Tuesday on the Web, My Damn Channel will become the latest attempt by Hollywood professionals to cash in on the huge popularity of online video. Comedian Harry Shearer, filmmaker David Wain and music producer Don Was, among others, also hope to find creative freedom seldom offered by traditional media companies. The site is the brainchild of former MTV and CBS Radio executive Rob Barnett, who believes Internet audiences want to see professionally produced shows other than network TV fare.


 


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