It's just like people that buy a Lexus because it's a Lexus when a Hundai is just as good and $30K less.
Sony LCD TVs at Walmart/Target
My experience with Sony TVs have been VERY positive so far. As much as people bag on sony, I actually think they put out quality hardware. The problem they have is getting the software/firmware to match. I am not a review expert by any stretch when it comes to TVs but I think they are worth a price premium over something like my 27" cheapy LCD. That said, I think a lot of their products are over priced and do not offer much over other products.
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Sony KNOWS they can sell CRAP with their name alone "
That's really a key point about Sony. They sell both good (expensive) and bad (cheap) equipment. Unfortunately a lot of consumers can't tell the difference.