disc rental

Mar 08 2012

News - Redbox Celebrates 2 Billion DVD and Movie Rentals

Redbox 3 Billion

Redbox has taken some big steps this year by buying out their competition and making moves into the streaming business. Evidently the company also has some big numbers to be excited about. The company has announced that they have rented more than 2 billion movie and video game discs over the last several years, and they are celebrating by offering a free movie rental. The most surprising part is how quickly the company got to that second billion compared to how long it took to get to the first billion. It serves to underscore just how rapidly the company is growing. 

Redbox announced this week that the company crossed the two billion mark for movie and video game rentals. It will celebrate the milestone by offering a free, one-night movie rental with the code “THANKS2U” for one day only on Thursday. Redbox has seen substantial growth over the past 18 months, with one billion additional rentals, a feat that previously took six years to accomplish.

 Boy Genius Report

Mar 05 2012

News - Redbox Sticks to 28 Day Rental Window for Universal Through 2014

Redbox LogoRedbox and Universal Studios Home Entertainment have reached an agreement to maintain their 28 day rental window through 2014. The agreement comes on the heels of Redbox's refusal to go along with Warner Bros. on extending their rental window to 56 days. Given that Redbox does not have to agree to any rental window, it's not hard to read into this agreement and get the sense that Redbox is sending a message about just how serious it is about toeing the line at 28 days.

The new deal keeps the delay window at 28 days, and promises to keep the discs flowing through August 2014. Despite Redbox's threat to start offering Warner movies day and date due to their dispute, so far it's still taken a couple of weeks for new releases like Harold & Kumar and J Edgar to make their way into kiosks.

Engadget HD

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