3D TV

Oct 01 2012

News - 3D TV Struggles to Gain Traction with Consumers

As far as HDTVs go, my set is getting to be a bit long in the tooth. There have been a number of advances in technology over the last several years that have tempted me to petition my significant other for an upgrade, but the arrival of 3D TV absolutely was not one of them. I know I am not alone in that assessment, but a recent USA Today story highlights just how not alone I am. Evidently, 3D TV penetration is only expected to hit 6 percent by the end of this year, and even that can largely be chalked up to 3D TV capabliilites rapidly becoming a standard feature in larger TVs. The few 3D channels available are relegated to the priciest subscription packages and do not draw enough viewers to even generate a Nielsen rating. Obviously, these are still early days for the technology in the home and there will be a time when 3D is a standard feature on every TV, but the article does do a nice job of breaking down the advantages that HDTV adoption had versus 3D TV adoption and the consumer resistance that 3D has met with.

 3D Woes

 Another awkward point: Some people just don't like 3-D. In a phone survey last November of 1,300 Americans who had seen 3D TV, Leichtman Research Group found that 38 percent rated it poorly at 3 or below on a scale of 10. That's twice as many as rated it excellently, at 8 or higher.

"It's one of those examples where seeing isn't believing, thus far," said Bruce Leichtman, president of Leichtman Research. "That's certainly not a great place to start."

USA Today

Jul 20 2012

News - MIT Researchers Demonstrate New Technique for Glasses Free 3D TV

Love it or hate it, 3D TVs are obviously here to stay, but eventually 3D TVs will be ubiquitous and it will be time for TV manufacturers to push a new round in the upgrade cycle. The next round is likely to include a system for viewing content in 3D without special glasses, one of the most oft-requested features for current 3D TV technologies. The challenge is developing a technology that provides convincing 3D images at a wide viewing angle without bieng cost prohibitive. Researchers at the MIT Media Lab have been workinging on one possible solution that promises to deliver on both accounts. Their glasses free Tensor Display technology involves layering three LCD panels with offset images and utilizing complex algorithms for staggering the steroscopic strobing generated by the lower panels to maintain the 3D effect across a wide viewing angle, even when the viewer is in motion. What's more, the Tensor Display could be built using mature production materials and facilities, requiring only that manufacturers continue their refresh arms race until they hit 360Hz, which give how quickly manufactures have pushed their way up to 120Hz and 240Hz, shouldn't take long at all.

Despite impressive recent advances, holographic television, which would present images that vary with varying perspectives, probably remains some distance in the future. But in a new paper featured as a research highlight at this summer’s Siggraph computer-graphics conference, the MIT Media Lab’s Camera Culture group offers a new approach to multiple-perspective, glasses-free stereo-3D that could prove much more practical in the short term.

Apr 13 2012

News - Samsung Confirms 3D TV Market Growth Slow

TP Vision wasn't the only company on hand at the IFA Global Press Conference in Croatia this week. Samsung was also there to outline its plans to continue to dominate TV sales. Like TP Vision, Samsung had a lot of praise to share for the growth of smart TVs, but Samsung was also sharing some less than encouraging news about the growth of 3D TV sales. According to Samsung's projections, 3D TVs will only account for about 30% of TV sales in 2012, compared to about 60% of sales for smart TVs. This is not to suggest that Samsung expects the lackluster response to 3D to impact its position atop the industry, nor does Samsung expect that its 3D TVs won't continue to outsell rivals' 3D-enabled sets, but it does suggest that 3D technology is not the upgrade motivator that the TV industry was hoping it would be as HDTV sales slow due to market saturation.

Samsung TV 

3D TV was supposed to be the HDTV industry’s next “High Definition”, the technology that encouraged existing owners to upgrade to a shiny new set. That, though, hasn’t really happened Samsung admitted today: speaking at the IFA Global Press Conference, the Korean company confirmed that predictions for 2012 3D TV sales is just 30-percent across the industry, despite the lashings of hype.

Slashgear

Dec 31 2011

News - LG Going for Style with New 3D Glasses

To date, 3D TV technology hasn't really done anything for me. Even aside from the fact that my TV isn't ready for an upgrade, the idea of wearing glasses to watch TV does not appeal, and the idea of convincing my family to wear special glasses while watching TV appeals even less. Perhaps LG will start a trend with their new glasses and make wearing 3D glasses a little less of a geek accouterment. LG has announced that they are prepping a line of "stylish" 3D glasses. The F320 clip-ons in particular should be attractive to folks like me who wear glasses full-time.

LG F Glasses

There's no pricing info available, but LG touts that they're all light and comfortable thanks to the film patterned retarder (FPR) 3D tech that its TVs employ. Like all FPR glasses, you can bring your own pair to the cinema (assuming it's using RealD 3D) if you really want to show off.

The Verge

Dec 30 2011

News - LG Bringing 84" 4K 3D LCD to CES 2012

LG is going to have an exciting booth at CES this year. We heard recently about the 55" OLED TV they are planning on showing at CES 2012, and now comes word that LG is also going to be showing off an 84" 4K 3D LCD TV. As with the OLED TV, showing off a TV at CES is absolutely no guarantee that we are going to be seeing production models on the shelves of Best Buy anytime soon. Of course, there's also the issue of finding content for a TV with a resolution of 3840x2160. Other than a couple of sample clips on YouTube, 4K video has been largely the province of movie theaters. I wonder if Sony will be prepping Blu-Ray's 4K format successor for the PS4.

LG UD TV

LG's 3D UD TV, which will make an appearance at the Consumer Electronics Show (CES) in January 2012, is an 84-inch master of entertainment with 8 million pixels, a Slim and Narrow Bezel Design, 3840x2160 resolution, 3D Depth Control (to control the 3D effect) and 3D Sound Zooming for a whole new audio experience.

Engadget

Dec 25 2011

News - Stream TV Networks Prepping Ultra-D 3D Conversion Devices

Ultr-DA company named Stream TV Networks has announced that they will be launching their Ultra-D technology at CES 2012. Ultra-D technology is supposed to provide real-time conversion of any 2D content to 3D, and even the conversion of any glasses-required stereoscopic 3D content to glasses-free autostereoscopic 3D. On the one hand, the technology sounds like it could legitimately provide a response to one of the biggest issues with the adoption of 3D TV technology: the lack of available content. On the other hand, I have gone to the theater to see a couple of movies that have been post-converted to 3D, and if Hollywood cannot make it look good for a summer blockbuster, I find it hard to believe a little company out of Philly has the problem licked. In fact, it actually makes more nervous that the company is trumpeting the fact that the user can adjust the level of 3D as a feature. I will be scared to watch TV at my friends' houses for years to come. It reminds me of the early days of home theater systems when folks would buy a $200 home-theater-in-a-box and then show it off by popping in Jurassic Park and cranking the volume until the speakers crackled, only now it will be the heads of the dinosaurs clipping off into the ether. What do you guys think? Can Ultra-D live up to it's name?

 Stream TV Networks, under the Ultra-D brand, has 3D-capable products coming out for TVs, converter boxes, tabs, PCs of all shapes and sizes, smartphones, and even digital signage and picture frames. The technology also allows for the user to customize the 3D effect, letting users increase or decrease the real-time 3D rendering effect.

TechCrunch

Nov 17 2011

News - TV Manufacturer Consortium Working on Universal Active Shutter 3D TV Glasses

When 3D TVs first launched, my initial reaction was that there was very little chance of them taking off. My issue wasn't necessarily with the 3D part, but with the glasses that were required for the 3D. With glasses running $100-$200 a pair and incompatible from one manufacturer to another, the whole technology looked DOA to me. There has been some positive movement on the pricing front and now it looks like we might see some improvement on the compatibility front as well. Sony, Samsung, and Panasonic are joining forces with Xpand 3D to develop a standard for universally compatible active shutter glasses, and they have the support of a wide assortment of other television manufacturers.

The consortium now has its own umbrella web site which it's bravely opted to call Full HD 3D Glasses (which should see it do very well for Google traffic), which underlines its ambition to see 3D users owning one single pair of magic glasses that work on their home 3D TVs, PC monitors, and can even be taken out to watch 3D films on cinema screens.

Gizmodo

Nov 03 2011

News - Samsung, RealD Partnership Falls Apart

Samsung and RealD are splitsville. Samsung and RealD were showing off their RDZ technology at CES this year and officially announced a manufacturing partnership back in May. The idea behind RDZ or ZScreen was that that TV viewers could use passive glasses because the active shutter element would be built into the LCD screen itself, all without compromising 2D performance. Indeed, there was some expectation that one could use the same RealD glasses at home and at the theater. Between falling TV prices and stumbling economies it's not hard to see where Samsung might have been wary of trying to push a new, more expensive 3D technology into its panels. Any bets on who might be willing to step in and work with RealD in Samsung's absence? 

Samsung and Reald

In its Q2 earnings report released yesterday, RealD confirmed that the agreement fell through since Samsung's "initiative to manufacture panels... is not being pursued." RealD did say it's decided to explore "other potential partners," for the ZScreen technology but it has yet to offer any specifics. 

EngadgetHD 

Oct 19 2011

News - Glasses-Free 3-D TVs Only Three Years Away, Sorta

When 3D TVs first started hitting the market, I yawned. For me, glasses-free was where it was at. Of course, I expected it would still come in the form of a flat screen that simulated the appearance of three dimensional objects. A company named Zebra Imaging has hooked up with DARPA to develop the ultimate in 3D: a hologram TV.

 If you think today's 3-D technology in movies and TV shows is cool, wait until you see your first hologram table. Funded by DARPA, the Defense Department's research arm, for battle planning, the Urban Photonic Sandtable Display produces a 360°, 3-D image (no glasses needed).

CNNMoney

So not exactly a 3D hologram TV, but it will be an interesting bit of technology to keep an eye on. In three years it will be too expensive and limited for mainstream consumer level applications, and it may never be appropriate for traditional movies or television, but it is not hard to imagine this sort of technology supplementing TVs in the living room and making the PlayStation TV look like a cheesy relic.

Oct 14 2011

News - Sneak a Peek at Sony's Vision of the 3D Future

There was a time when I desperately wanted a Sony Glasstron. This was a set of LCD eyeglasses that would simulate the effect of watching a 50" TV from several feet away. They were low-res, expensive, bulky, ugly, and deliciously geeky. Of course, they faded away in the mists of time, because frankly, no one else wanted them. Fortunately, Sony never knows when to call it quits.

Ars Technica got some hands-on time with two new products that take an interesting approach to incorporating 3D technology in new ways, including a modern take on the Glasstron.

Sony wants you to play games and watch movies in 3D, but regular 3D TVs are just so yesterday. In an attempt to help bolster the burgeoning technology, Sony will soon be offering a number of alternatives. We had the chance to check out two upcoming devices: the PlayStation-branded 24" display originally unveiled at E3, and the Personal 3D Viewer, a visor-like device that simulates a theater-sized 3D viewing experience.

Ars Technica

The Personal 3D Viewer uses OLED screens to simulate sitting 20 meters away from a 750-inch 3D screen complete with virtual 5.1 surround sound. I cannot see this being any more successful than the Sony Glasstron, but I'm already feeling that same old geek lust welling up. The PlayStation TV on the other hand could have some serious legs. Toshiba has shown off similar technology for 2D screens, but coming from Sony, with the full weight of PlayStation development placed behind it, I could see this tech work its way into larger TVs for the living room as long as it does not impact the effectiveness of viewing regular 3D video.

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